The BT Promise

I'm not one for getting wound up over things, but one thing that does hack me off is advertising when it doesn't ACTUALLY say anything beyond the bleeding obvious. You know, this chocolate tastes of real chocolate, so what else WOULD it taste of? Fish?

So, the new BT ad's. Err, what EXACTLY are you telling me?

"We promise our engineers will try their hardest to keep their appointment..."

"When the person at the end of the phone doesn't know the answer to your problem, they'll endeavour to find someone who does..."

Maybe they need to add:

"When you pay for a service with BT we promise to give you clear calls with no echo or crackles, real high speed broadband, a time when the technician will come and fix your fault, and a easy to understand billing system, with no hidden catches..."