Macworld, yesterday, kicked off with the big announcement from Steve Jobs. Those of us lucky enough to have the ability to watch and listen while it happened, (yes, my PC doesn't have sound), would've seen probably one of the best un-kept secrets announced, and that's the new iMac with Intel inside, ding, do-do do-do, is on it's way, much earlier than originally planned. Of course, that means that Mac owners can, at last, start using the proper PC chipset and operating system, Windows they've so long been hankering for, cough 
Buried in and amongst all the news on the BBC, was also a story about Levi's, and their iPod jeans 
Retailing at £114, they have all the necessary plugs and adaptors, as well as built-in headphones, for the fashion-concious iPod owner. It's part of their attempts to regain the clothing market, having struggled in recent years. Now, I'm not saying it's a bold and innovative step, but I'd have loved to have been a fly-on-the-wall when this was discussed by the sales guys,
"Hey I've an idea, how about jeans that let you listen to your iPod!",
"Nah, that's pants..."
