It's just a bird

I remember, back near the beginning of the nineties, DC Comics attempted to whip up a flurry of publicity by announcing they were going to run a storyline that would feature the death of Superman. If you were to believe the PR, this was going to be it for the big blue cheese - the actual, final, honest-to-gosh death of Superman. Needless to say, nobody expected Superman to stay dead for long, despite DC's attempt to persuade people otherwise. And sure enough, about a year later, in time honoured tradition Superman proved that not even a cunningly constructed marketing ploy could keep him down.

Still, one editorial from that period stuck in my mind, or at least one quote from it:

Look, up the sky!

Is it a bird?

Is it a...

...no, wait. It's just a bird.

It's a sad thing to realise that the world is a little more ordinary than the day before.

Thought iMark at October 11, 2004 12:59 PM | TrackBack