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February 05, 2009
The Advertising Budget
As the dance film nears completion my mind turns to promotion and publicity. I have to produce posters, a DVD case, and the face of the DVD itself. I also have to write a synopsis - more on that later.
a poster idea, work in progress
They do say that up to 50% of a Hollywood budget goes on advertising and promotion. Hollywood, as Mike Figgis is at pains to point out, is about Show Business - with the emphasis on Business. When pitching an idea the Marketing Men outnumber the Executive Producers. And it is the marketing department that gives the famous Green Light.
Very long article about marketing movies, here, if you've got the time and the inclination.
Posted by john at February 5, 2009 06:09 PM