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August 13, 2010
sex sells
but what is this poster, on a billboard beside the Lidl in Karlstadt, advertising?
I took the liberty of removing the copy and logos - answers in the comments please.
Posted by john at August 13, 2010 04:36 PM
Comments
Reeboks. Product placement is stellar - side and sole are clearly showcased. I'm assuming with copy that one would be caught by the ad due to the other 95% of the photo, then see the text, then check the shoes. As a person jaded to the world of adverts, I've learned that pretty women in their undies are never what they seem. It's not always "The Crying Game" or anything, but the eye contact and pretty smile usually translates to, "buy my [insert product name here]. You wouldn't want to disappoint a lady, would you?"
Posted by: david at August 13, 2010 09:10 PM